Social media can be a daunting task, especially if you are trying to survive a team of one. Automating your social media can make everything easier and free up time for you to do other tasks. Today I am going to show you how you can automate some of your social media using IF by IFTTT

What is IF

IF allows you to post or take action on another social media platform when you take an action (i.e. Like a photo on Instagram, send a tweet with an image in it, etc.) on a different social media platform. They have several prebuilt recipes (more on the later) to help you get the most out of the app. Using IF allows you to post in one place and automatically post that same content in other places. IF is available for iOS and Android, and you can also us it on their website.

The strength is in the Recipes

Recipes is what makes IF tick. You can set up a number of recipes using their 229 services including Facebook, Twitter, Instagram, Tumblr, Pintrest and more. An example recipe is “If you post an image on Instagram then post that image on your Tumblr blog.” They have tons of user generated recipes and suggestions that you can use without ever creating your own.

Setting up your first recipe

If you would like to create your own recipes but it sounds a little confusing, don’t worry. I will walk you through setting up a new recipe. Note: If you don’t have an Instagram account and or Tumblr account you can substitute either with another available service that you do have. Be aware that some of your options may be different from the ones presented in this tutorial.

  1. First thing you need to do is download the IF app or go to the website.
  2. Once you have the app installed or are at the website, you will need to create an account.
  3. Once you have created your account and signed in you will be greeted with a few options. You will see recipes suggestions based on the device you are using (iOS or Android) but we want to create our own. Depending on the device you are using (for this tutorial I was using an Android device) you should see a mixing bowl in the upper right of the app. That should then take you to the “My Recipes” screen. There you should see a plus in the top right that we want to click.
  4. You should now be at a screen that says “Add a Recipe.” This page has a few options you can choose from, but the one we are looking for is the plus on the lower right of the app. Screenshot_2015-10-06-20-00-41
  5. Whew, finally we should be on the “Create a Recipe” screen. You should see an “if + then +” with dialogue over the first plus button saying start here.Screenshot_2015-10-06-20-00-55
  6. Now we are ready for the magic to start. Click the first plus button and you should see a row of different services you can use. We want to scroll through the services until we reach Instagram. If you don’t feel like scrolling you can always use the search feature at the top to find the service you are looking for.Screenshot_2015-10-06-20-01-30
  7. Once Instagram is selected we will need to choose a trigger. For the purpose of this tutorial we will use the “Any new photo by you” option.
  8. If this is your first time accessing Instagram through the app you will have to verify your ownership by logging in. Then you will have to give IF permission to post to Instagram on your behalf. Don’t worry, after the initial login you won’t have to log into that app anymore, but any time you want to use a service that you have not previously used in IF, you will have to go through this process.
  9. Once selected you should find yourself back on the “Create a Recipe” screen and the first plus button should now be Instagram. The recipe should read like this: If Any new photo by you then +Screenshot_2015-10-06-20-01-37
  10. Next we want to click the remaining + button.
  11. We will be taken back to the screen with all the services at the top this time we will be looking for Tumblr.Screenshot_2015-10-06-20-01-54
  12. Once Tumblr is selected we will need to select an action. For this tutorial we are going to select photo post. You will be prompted to login to your Tumblr account and give IF permission to use it on your behalf if you have not already accessed it from the IF app.
  13. You should now see options for what the post will look like and say. I am not going to go into detail on this code but leaving it default will be fine for our purposes.Screenshot_2015-10-06-20-02-44
  14. Now we hit Continue, and it will bring us to our finished recipe which goes like this: “If you post any new image on Instagram, then create an image post on your Tumblr blog with that image.”Screenshot_2015-10-06-20-02-56
  15. Once you are happy with the recipe, hit the finish button. Now that recipe is set, anytime you post a new image on Instagram a photo post with that image will be created on Tumblr, saving us the time it would take to log into Tumblr and post the image we posted on Instagram.


There are so many different combinations that you can try so experiment and check out some of the featured recipes for ideas. I know that was a lot to digest all at once so you may want to bookmark this post so that you can come back if needed. If I missed something or you simply have a question on a part of the process, leave a comment and I will be sure to help as best I can 🙂