Ideally you would love to have a highly skilled team of people around you helping you every step of the way, but unfortunately that isn’t always reality. Sometimes you have to be the chef, server, dishwasher, cashier, accountant and you may even have to eat your own food. So how do you survive or better yet thrive with a team of one?
Do a strengths and weaknesses analysis
One of the most important things you need to do as an entrepreneur whether you have a team or not is to analyze your individual strengths and weaknesses. In order to be a team of one you need to know which areas you have down and which ones need work. It is important to be honest with yourself because playing to your strengths can take you far.
Read a book / Visit a blog or website
So once you have been honest about your strengths and weakness you need to find a way to strengthen your weaknesses. Books, blogs and websites are a good place to start. Find the literature whether online or in print that will teach you how to strengthen those areas that need work. You are on our site so you are already taking a step in the right direction.
Outsource what you can
Your time is the most important currency you have. Everything you do in or out of your business has an opportunity cost you have to pay. If you have a problem area that takes time away from you doing something else that you are really good atm then maybe you should consider outsourcing it. You want to spend more time on the things that you excel at, rather than wasting time on something that would be easier to pay someone else to do.
Don’t have the money to outsource, then barter
So if you’re thinking that you don’t have the money to outsource that problem area, then try bartering with someone. If you can find someone who is strong at what you lack and weak where you are strong, then you could both benefit from bartering. Render your services in exchange for theirs, no money needed and you both get to focus on the things that you are good at.
Automate where possible
In todays world everything is on the web. It’s not enough to own a business and have a website: you have to manage social media, news and other posts. Unless you have a social media manager these tasks can get daunting. A way to help ease the load of these areas is by finding programs that will streamline those tasks. Here are a couple of my favorite free apps for streaming social media:
IF by IFTTT: IF allows you to make what they call “Recipes” that connect services together. You can set up logical rules to accomplish tasks. If Service1 does a function, then Service2 does another function. An example recipe is “if you post an image on Instagram then post that picture to Tumblr.”
Hootsuite: Hootsuite allows you to set up and schedule tweets and other various posts on different social media platforms. So if you are busy during the day working a 9 to 5 you can have Hootsuite tweet your predetermined tweets, posts and images at the times you set.
Use technology and web services to your advantage
It takes so much to run a business. You have to do accounting, deal with legal information and provide receipts and invoices to your clients. If these are not your strong points don’t worry. There are services that exist just help entrepreneurs like you. All you have to do is find the services and platforms that meet your needs.
It takes hard work to be an entrepreneur. In order to be a successful entrepreneur you will also need to work smart. Make sure that you are spending your time and energy wisely. If you do that, you can survive managing a team of one.