What the heck is a viner?

You may be thinking, what the heck is a viner? Well I’m glad you asked. “Viner” is the name given to a creators of a Vine on Vine. Now you’re probably thinking what the heck is a Vine? Vine is a social media platform created by Twitter. Instead of words or images Vine specializes in 6 second looped videos. Now that we are all on the same page, let me share with you some valuable lessons that us entrepreneurs can learn from viners.

You can say a lot in a short amount of time (6 seconds)

It may not seem like much but you would be surprised by the amount you can get done in 6 seconds. The top viners manage to squeeze in more than you would think possible using clever editing and story telling techniques

Entrepreneurs take away: A Vine would be the equivalent of an elevator pitch. You don’t always have 30 minutes to explain your business, brand or service but you can say a lot in just a few seconds, and sometimes that’s all you have.

Use your limits to your advantage

One of the reasons I like Twitter so much is that it limits the amount of characters you can use in a message, so it should come as no surprise that Twitter’s social video platform would limit the amount of time for a video. The best viners seem to embrace those limits and use them to refine their story to its core.

Entrepreneurs take away: I have always been a firm believer that limits cause us to be more creative. Whether its characters or seconds there is always a way to get your message across. You may have to get creative, but your project will be better off in the end.

Build a team

If you use Vine on a regular basis you will start to notice that a lot of the top viners work together to create new content. Each member of the team has a different audience and by joining forces they introduce the others to an audience that they may have not reached before.

Entrepreneurs take away: Look for those people that have skills you lack. Working with people that do things differently from you can introduce you to ideas and audiences that you may not have had access to before.

Fans on one platform don’t always translate to other platforms

On of my favorite viners, and the viner with the most followers, KingBach (pronounced “King-Batch”) has over 13 million followers on vine. If you look at his Instagram, that number falls significantly to 4.5 million, which is still a whole heck of a lot of people. On his YouTube page he has over 700,000 subscribers.

Entrepreneurs take away: So what does all that mean? The takeaway from this is that just because you are well known in a particular area doesn’t mean that it will proportionately carry over to other areas. So if you are doing crazy sales in men’s clothing, selling woman’s clothing may not give you the same success.

Expand your platform

When Instagram started offering video post (15 seconds worth) I noticed a lot of Viners moving over to that platform. They didn’t abandon Vine but used the audience they had to expand into another platform. A lot of the top viners started to post their regular 6 seconds vine and in the description direct fans to their Instagram to see the full version.

Entrepreneurs take away: As the world changes around you its important pay attention to how things are changing and what technology is next. Don’t completely abandon what you have already built but instead use it to help expand your business. You never want to completely abandon what you have built for something that could end up being a fad.

Final Thoughts

You really never know where a lesson is going to come from. Keep your eyes open because there are lessons all around us if we take the time to pay attention. I leave you with a few of my favorite vines, enjoy!!!