Things Have Changed

20 years ago you would have been all set with a yellow pages listing. Having a website was a luxury for bigger companies that small businesses really didn’t worry about. Those times are long gone. Now, having a website for your business is imperative to its success no matter if you’re a small company, big company or a teenager selling handmade jewelry. Still not convinced? Well here are 6 reasons your business needs a website.

1. Visibility

Unlike traditional brick and mortar businesses, with the Internet you can reach people from all over the world. Even if you are not planning on selling product online (which you should seriously consider if you’re not already) you can let people know that you exist and where to find you if they ever make it to your part of the earth.

2. Brand Identity

Like most people the first thing I do when I find a new brand that I like is look them up. I want to learn as much about them as I can, how they were formed, brand values, how long they have been in business etc. Those are all stories that help define your brand. I don’t know about you but I wouldn’t want someone else telling my brand’s story.

3. Contact Information

In any business customers are the most important part. With a website you have a place to list your hours and address (if you have a physical location), phone number and email addresses. You want to make it as easy as possible for your customers to reach you. With a website you can have all of that information in one place.

4. Central Hub for Social Media

So you are all over social media tweeting every hour, posting to Facebook and Tumblr. That’s enough right? You don’t need a website. Wrong! Just like the previous point, a website is your central hub you can use it to direct people to the social media channels that you are most active on. The best thing about using your website for a central hub is that you don’t have to constantly update it. All you have to do is direct your customer to the social media that is constantly being updated.

5. Keeping up with the Joneses

Chances are that no matter what your business is there is another business competing with you. The chance are also very good that your competition has a website. You don’t want to let your competition have a competitive advantage do you?

6. Promotion

Are you having a special holiday sale? Are you going to have a booth at an upcoming festival? A website is the perfect place to promote that information. Best of all it practically free*. I say practically because you have to pay for hosting (think of it as rent for your website) but if you are going to have a website anyway, promoting your products on it won’t cost you extra.

Next Steps

So I have convinced you that you need a website for your business. Now what? In the coming weeks and months we plan on discussing more about how to get your business online. One of the ways that we will be discussing is a service that handles design and hosting all for one price. You sign up for the service and they provide you with pre-built templates that you can customize to suit your needs. The two most known services are Wix and Squarespace. They both provide beautiful templates for you to use and they both have e-commerce (selling products online) solutions.