The Importance of Communication.

It’s not always about what you say but sometimes more about how you say it. It’s funny how two people can say the same thing to the same people and get two entirely different answers. The old quote goes “you can catch more flies with honey than you can with fly paper.” I have a degree in marketing communications and one thing that I learned is that you can take information and present it in multiple ways in order to get a desired response. If you think about all the movies that came out this summer, how could more than one of them be the number one movie in America at the same time. You have to pay attention to the simple words that are added to completely change the statement. The number one live action, animated, adult comedy etc. Adding or changing one word in a sentence can change that statement from true to false and vice versa. In the same way an added word can change a sentence, tone can change perception. Different situations can call for different deliveries even though the information is the same.

One thing that you want to do before communicating important information is figuring out how you want the information to be perceived. For example, you could go to a job interview and answer every question correctly and still be perceived as not knowing the information. If you talk in a low tone, avoid eye contact, and stare at the ground  whether you know the information or not you can be seen as not being competent in the information. There have been people who have convinced others that lies were truth simply by presenting the information in a confident manner. When you open your mouth the first few seconds of the communication can determine the way you will be perceived from that sentence on. It could be the difference from someone tuning in to what you say or that same person tuning out. How is your delivery? If you feel like you are not being heard, maybe it’s your presentation and not your content. It may be as simple as changing your approach. Don’t give up, make them hear you the way you want to be heard. You can do it!

60% of all human communication is nonverbal body language; 30% is your tone, so that means 90% of what you’re saying ain’t coming out of your mouth ~ Alex Hitchens as played by Will Smith in the 2005 movie “Hitch”